ONSPORTS is a new brand that aims to deliver the best sports news across multiple channels. Is the successor of Sports TV and Football TV on Vietnam Cable Television which are loved by many sports fans. ONSPORTS wanted to create a fresh and modern identity that reflects the always-on sportsmanship and the constant movement of the latest news. The ONSPORTS brand name begins with the letter "ON" to denote uniqueness and variation. The "ON" prefix can be used for different channels that focus on specific sports, such as ONFOOTBALL, ONBASKETBALL, ONTENNIS, etc. The brand logo includes a dynamic graphic that resembles a fast forward movement with bold sporty spirit and a bold typeface with a sleek look. Textures and typography may vary in color depending on the channel and sport. The brand identity is designed to be flexible and adaptable to different media formats and platforms