Karibu is a new ice cream brand that is unlike any other. Karibu means "welcome" in Swahili, and that's exactly how you will feel when you taste their delicious products. Karibu ice cream is made with 100% natural vegan ingredients, sourced from exotic plants and fruits that grow in Africa. They use a special African recipe that gives their ice cream a unique flavor and texture without any artificial colors, flavors or preservatives in Karibu ice cream, just pure goodness. Inspired by African culture and art. We created a brand identity that reflects the exoticness and diversity of this continent. We used vibrant colors, moving patterns, and organic shapes to create a visual language that is fresh, lively, and inviting. We also incorporated elements of African masks, textiles, and sculptures to give the brand a distinctive personality and story. Our design work includes the logo, the packaging, overall brand visual, and the social media posts for Karibu.