VITF is a major annual event brand. Within the tourism industry, this fair sells tourism products with special incentives to attract and promote the domestic tourism industry. The brand identity needs to convey a youthful, dynamic and playful spirit to the tourism industry. At the same time, the identity set must be extremely outstanding and unique, creating an unforgettable impression on viewers. Use a variety of colorful colors to bring a joyful, festive spirit. The logo is inspired by many figures, evoking the bright and dynamic feeling of travel journeys. Natural image materials like brush strokes create closeness to the viewer. At the same time, it shows the spirit of creativity and freshness.