The north-west region of Vietnam is known for its majestic natural scenery and unique local traditions. Could it be possible for a high-end residential area to be established in the middle of the mountains? Embrace the local greatness, the residential landmark arises as a new icon for the land. The visual branding must communicate both local traits and modern elegant lifestyle at the same time. Our approach is to visualize the brand through one of the land's most famous visuals: the breath taking rice field terraces.