“Ninja-style” brand positioning

The attire completely black, the ability to stealthily disguise oneself, move silently, proficient with a multitude of weapons, frequently using Shuriken throwing stars, or even moving across water surfaces... these are what many people think of when mentioning Japanese Ninjas. Ninjas possess supreme martial arts skills with diverse weapons, mastery in executing missions with various skills, and the ability to operate in the darkness. With few limitations on their actions, Ninjas' maneuvers are diverse and adaptable to achieve their goals. What if we associate branding positioning with Ninja-style tactics? Below is a somewhat humorous perspective, let's take a look!

Comparing and exploring the mysterious secrets of brand positioning through the practices of a talented Ninja with the following techniques:

1. Stealth in the Kingdom of Shadows and Successfully Execute Missions

Similar to Ninjas, a brand positions itself in the shadows of the market, observing, strategizing, and understanding the opponent's movements clearly. Then, it chooses actions to stand out unexpectedly in the market (unpredictable to opponents and leading to their defeat). Brand positioning is sometimes seen as perfecting oneself before revealing one's moves. Many brands follow the opposite approach, leading to confusion, deviation from objectives, and lack of results.

2. Precise Attack

With agility, accuracy, and various combat skills, Ninjas attack at the right moment using the most logical methods. Similarly, brand positioning targets a niche market to attract attention. An example could be Bitis - Bitis Hunter, which stirred the market a few years ago. A traditional footwear brand in Vietnam focused its promotional efforts on the youth with vibrant colors, diverse styles, trendy idols, and catchy songs associated with major advertising campaigns like "Go to return". I won't delve deeply into Bitis' strategy here, but you can easily see the significant success of this brand in terms of sales revenue and market positioning.

3. Mastering the Inner Self

Aligning values, beliefs, and promises, brand positioning reflects the essence of the brand, establishing a solid and unshakeable foundation, similar to a Ninja's training process. It may be challenging, requiring learning, and developing various skills, but above all, it's about becoming better, confident in accomplishing missions.

4. The Path of Harmony

Ninjas unite mind, body, and spirit. Brand positioning integrates brand elements with consumer needs, creating a harmonious connection. Apple excels in this aspect. Instead of racing with technology, experimenting with new technologies for product releases, Apple provides users with more refinement, giving customers an easy choice while maintaining its own Elegance and delivering to users (their fans).

Similar to how Ninjas master their skills, brand positioning is an art form requiring skills, strategy, and understanding of the market battlefield. Combining seamless elements, comprehensive development of skills and weapons to accurately attack and achieve goals effectively.

What's your favorite brand's positioning case study? Share this article on your personal page to interact, exchange ideas with the Brobrand team! Additionally, we regularly maintain sharing articles with a frequency of 1-2 articles per month, subscribe to the Brobrand newsletter to read the latest articles right in your email. Hello and see you again!