OAG is a provider of special mechanical services such as cleaning, caring, and maintenance for big turbines. With a mission to take care of big turbines around the world, covering every aspect of turbine life. Special big turbines to take care of such as ship propellers - Ocean, aircraft engines - Airspace, wind generator engines - Ground. OAG approaches the brand concept with an ambitious yet inspiring naming scheme: Ocean, Airspace, Ground, abbreviated as OAG OAG chose for itself a brand archetype as a turbine engineer with dedicated, precise, meticulous but at the same time very friendly qualities. We were tasked with creating a brand identity that conveys the specific industry, mission, and brand essences that the brand is aiming for. Based on the brand story, we exploit the unique elements of the industry and combine them with brand essences to form 5 attributes that will be conveyed in the logo along with the brand identity.