This project was all about refreshing a classic with a juicy twist. We reimagined a beloved Vietnamese milk brand for kids — this time focused on a fun, fruity version: a unique blend of fruit juice and milk, made to support growth and help kids get taller. We gave the mascot a trendy new makeover to better connect with today’s young audience, while keeping it friendly and full of character. Then, we explored a variety of packaging directions — colorful, playful, and bold — to spark curiosity on the shelf and make nutrition feel exciting.