Jeff, a Vietnamese personal financial service dedicated to helping individuals find the best loan deals quickly. Tasked with enhancing the user experience (UX/UI) to improve communication between Jeff and its users, we embarked on a mission to create a website that fosters seamless interaction and efficient access to loan services. Our design approach prioritized creating a user-friendly interface that simplifies the process of exploring loan options and facilitates clear communication between Jeff and its users. From intuitive navigation to streamlined layouts, every aspect of the website was carefully crafted to enhance usability and ensure an effortless experience for visitors. Through strategic placement of content and interactive features, we aimed to empower users to make informed decisions about their financial needs while providing them with a platform that prioritizes clarity and efficiency.