Esh stands for Eco-friendly, Sustainable, Handicraft. As the name suggests, Esh Living sells handmade home products with the desire to create a sustainable green lifestyle. The materials to create these items are also completely organic. ESH Living's customers are middle-income people who live in crowded cities and are always in the spirit of a green, minimalist and environmentally friendly lifestyle. We built the ESH living brand identity with inspiration from the lines and patterns of delicate rattan and bamboo details. While highlighting the handcrafted character of the product, it also brings out the rustic and natural character of the brand.